SF-IM has three “tracks:” Fundamentals, Best Practices, and New Tools. You may attend any meeting on any track, subject to space and availability. The lunch hour is intended to allow time for information conversation and networking. (Schedule is tentative and subject to updates)
Overview of Scheduled Presenters
The Aspiration team will facilitate sessions that include “Facebook and Twitter 101”, “Intro to blogging”, “Beginning and Intermediate WordPress”, “Listening Online with a Social Media Dashboard”, “Managing Online Channels with a Publishing Matrix”, and “How to Build a Good Nonprofit Web Site for Almost Nothing.” Session will begin in McClaran 251, 9:30 AM-11:00AM, and then will take place in other locations as announced.
Best Practices Track
1. Journalism and publishing — Cowell 313, 9:30AM – 11:00 AM
Kwan Booth checks in with how Oakland Local uses social media and shares best practices and innovative ways that news organizations are “using social media to make journalism more of a two way dialogue.
Matthew Wilson will share insights he has gained working as an editor and publisher of mass media newspapers.
Kyle Taborski will offer an analysis of “old media” are using new tools like “Public Insight Journalism to better connect with the audience.”
Tracy Rosenberg will discuss Media Alliance’s new media stategies as a resource and advocacy center for media workers, non-profit organizations, and social justice activists.
Michael Stoll will talk about how San Francisco Public Press, a local noncommercial news organization, used online micro-donation website Spot.Us to raise nearly $20,000 to fund independent reporting.
2. Public information and Public relations – Cowell 313, 11:15AM – 12:30 PM
Hugh Bryne will share his insights on using new media tools for business-to-business information products and direct marketing.
Todd Felts, a professor at the University of Nevada, will discuss techniques for effective use of social media.
Kristin L. Hogan, from SF Dept. of Emergency Mgt, will discuss how she developed a comprehensive communications strategy focusing on community preparedness that included social media to ensure that through sharing preparedness information, San Franciscans are highly capable to survive and recover from natural or man-made hazards.
Ana-Marie Jones, will discuss how her organization CARD uses social media as it trains and supports nonprofits and their special needs clients in disaster preparedness, response and recovery activities.
Doug Madey will present on how he has assisted clients with executing baseline public relations and social media programs, including media and analyst relations, written communications, speaking and award opportunities, and expanding online presence across social media channels.
Susan Mernit will discuss Google analytics and Facebook insites, and explain how site practicioners can measure what’s working.
Kevin Kunze, a USF student, will be speaking about successfully funding a feature film on Kickstarter and how to crowd surf for your audience on Facebook.
3. Education and community — Cowell 313, 1:45PM – 3:00 PM
Thomas Listerman will present an analysis how USF is using New Tools to build a community around the University and its activities. Community and campus engagement is generally difficult for urban universities. The presentation will address what we can learn about social media engagement through this example.
Susan Piper, from the Mayor’s office in Oakland, will share her thoughts on creating a communications infrastructure for the City of Oakland that incorporates social media and new tools.
John Higgins will share, “Digital Storytelling as a Method of Self-Reflexivity, Oral History, and Community-Building,” used community media and digital storytelling for peace-building, involving participants in the Greek Cypriot and Turkish Cypriot communities.
Alicia Upano, drawing upon the experience of Not in our schools (NOIS), will discuss how social media counter hate and create respectful environments in schools and other public institutions.
Kara Andrade will talk on “The Role of the Digital Trickster in Destiny, Dream, Design and Discovery.” Summary: Kara will talk about the role of the digital “trickster” and how learning to tell your story and helping others to tell their story using online technology can generate a social good.
Cool Tools Track
Cool Tools Track I, Cowell 313, 9:30AM – 11:00 AM
AppMakr — Sean Shadmand. Appmakr is a browser-based platform designed to make creating your own iPhone app quick and easy.
Scoopit — Axelle Tessandier – With Scoop It, you can be The Curator of Your Favorite Topic! Create your topic-centric media by collecting gems among relevant social media streams and publish it to people sharing the same interest.
Cohuman – Ronan Dunlop. Cohuman is an Intelligent Workspace for Coordinating People & Managing Projects. Imagine a social network for your tasks: Cohuman creates software that will cut through the clutter and give you the power to make, share and track tasks with anyone.
Fatminds – Tejash Unadkat. With Fatminds, you can find and select quality continuing education for professional and personal success
Google Labs tools – P.J. Onori will explain how to use some great free tools from Google.
Cool Tools Track II, Cowell 313 11:15AM – 12:30 PM
Topicmarks – Roland Sieblink. Topicmarks reads text documents for you electronically. Get the gist in minutes without reading everything yourself.
Vidcaster – Kieran Farr. VidCaster is an easy way to create a video site on your domain. It gives you an intuitive interface for adding videos, customizing your site.
Storify – Xaiver Damman – Using Storify, you create stories using social media, and turn what people post on social media into compelling stories.
Dipity – Evan Campell. Dipity is a free digital timeline website. Our mission is to organize the web’s content by date and time. Users can create, share, embed and collaborate on interactive, visually engaging timelines that integrate video, audio, images, text, links, social media, location and timestamps.